Your Right to
Data Deletion
You have full control over your personal information. This page explains exactly what data you can delete, how to request deletion, what we retain by law, and how long the process takes.
At Emerald Enterprises, we believe you should always be in control of your personal data. If you have submitted an enquiry, placed an order, or created an account in our mobile app (available on Google Play Store and Apple App Store), you have the right to request deletion of your personal information at any time.
This Data Deletion Policy explains the different ways you can request deletion, what we can and cannot delete, and what to expect during the process.
01. Information Eligible for Deletion
Upon your request, we will delete the following categories of personal data we hold about you:
- Account information — your name, email, phone number, encrypted password, and profile details from our mobile app.
- Contact information — phone number, email address, postal address, location/district associated with your profile.
- Enquiry records — product enquiries, quotation requests, custom requirement notes, and uploaded attachments.
- Communication history — email correspondence, in-app messages, WhatsApp chat logs initiated through our official channels.
- App usage data — saved addresses, preferences, push notification tokens, and in-app activity associated with your account.
- Marketing data — mailing list subscriptions and consent records (other than the record of the deletion request itself).
02. Data We Must Retain by Law
Some data cannot be deleted immediately due to legal, tax, or warranty obligations under Indian law. The following will be retained for the periods specified, after which it is securely destroyed or anonymised:
- Invoices, GST records, and accounting documents — retained for 8 years, as required by the Income Tax Act and GST Act.
- Warranty and installation records — retained for the duration of the applicable product warranty (1–10 years depending on the product).
- Records required by regulatory bodies — such as Suchitwa Mission Kerala or ANERT, where required for project verification.
- Anonymised analytics data — data that no longer identifies you may be retained for statistical purposes.
- Records of the deletion request itself — we retain a minimal log of your deletion request to demonstrate compliance.
Wherever possible, retained data is stored in a restricted, access-controlled environment and is not used for marketing or any unrelated purpose.
03. How to Request Deletion — In-App (Mobile)
If you have an account in our mobile app, you can delete your account and associated personal data directly from within the app:
- Open the Emerald Enterprises app on your device.
- Sign in to your account (if not already signed in).
- Tap Profile or the menu icon (top right).
- Go to Settings → Account.
- Tap Delete Account.
- Confirm your identity by entering your password.
- Review the deletion summary and tap Confirm Deletion.
Once confirmed, your account is immediately deactivated and your personal data is queued for deletion. The full process completes within 30 days (see Timeline section below).
04. How to Request Deletion — By Email
If you do not use our mobile app, or prefer not to delete via the app, you can send a deletion request by email:
- Send an email to emeraldfrp2013@gmail.com.
- Use the subject line: "Data Deletion Request".
- Send the email from the same email address that is registered with us.
- In the body of the email, include your full name as registered, your registered phone number, and a brief statement: "I request deletion of my personal data held by Emerald Enterprises." Optionally, specify whether you want to delete only your app account, only your enquiry records, or all eligible data.
You will receive an acknowledgement within 48 hours and a confirmation once the deletion is complete.
05. How to Request Deletion — By Phone or Post
You may also request data deletion through the following alternative channels:
By Phone / WhatsApp
Call or message us at +91 8714704086. Our team will verify your identity and either guide you through the in-app deletion or initiate the request manually on your behalf.
By Post
Send a written request, signed and dated, to:
Grievance Officer — Data Deletion
Emerald Enterprises
Door No: 16/1435, VAT Road, Edakochi,
Kochi, Kerala – 682010, India
Please include your full name, registered phone number, registered email address, and a copy of one government photo ID (Aadhaar / passport / voter ID / driving licence) for identity verification. We do not store the ID after verification.
06. Identity Verification
To protect your data from unauthorised deletion requests, we verify your identity before processing any deletion request. Verification may include one or more of the following:
- Confirming the request was sent from your registered email address.
- Sending a one-time password (OTP) to your registered phone or email.
- Asking you to confirm details from your past enquiries or orders.
- For postal requests, requiring a copy of a government photo ID.
If we are unable to verify your identity, we may decline the request and notify you of the reason. You can resubmit with the required information.
07. Processing Timeline
Once your identity is verified, your deletion request is processed as follows:
- Within 48 hours — you receive an acknowledgement of receipt.
- Within 7 working days — your account is deactivated and made inaccessible. You are signed out of all devices.
- Within 30 days — eligible personal data is permanently deleted from our active systems.
- Within 90 days — eligible personal data is purged from routine backups (encrypted backups may take slightly longer to cycle out, but data remains inaccessible during this period).
You will receive a final confirmation email once deletion is complete.
08. What Happens After Deletion
After deletion is complete:
- You will no longer be able to log in to your mobile app account.
- You will no longer receive marketing emails, SMS, or push notifications from us.
- Your enquiry history and saved preferences are permanently removed from our active systems.
- If you wish to use our services again, you will need to create a new account or submit a fresh enquiry.
Deletion is irreversible. Please make sure you have downloaded any information you may need before submitting the request.
09. Refusal or Partial Deletion
In limited cases, we may decline to delete some or all of your data. Reasons include:
- Statutory retention requirements (tax records, accounting documents, warranty obligations).
- An ongoing legal proceeding, investigation, or dispute.
- Inability to verify your identity.
- The data does not actually belong to you (e.g. a request submitted on behalf of someone else without authorisation).
Where we are unable to fulfil a request fully, we will explain what we can delete, what we must retain, and the legal basis for retention. We will delete everything we are legally permitted to delete.
10. Third-Party Data
Some of your data may have been shared with our authorised service providers (such as payment processors, analytics services, and logistics partners) under our Privacy Policy. When you request deletion:
- We notify our processors to delete data held on our behalf.
- Data already shared with regulatory bodies (Suchitwa Mission, ANERT) for project verification cannot be unilaterally recalled.
- Aggregated or anonymised data shared for statistical purposes is excluded, as it no longer identifies you.
If you have used third-party platforms to interact with us (such as Google Play Store reviews, social media comments, or third-party review sites), you may also need to contact those platforms directly to remove that content.
11. No Charge for Deletion
We do not charge any fee for deleting your data. Deletion requests are processed free of charge as part of our commitment to your privacy rights under the Digital Personal Data Protection Act, 2023.
However, for repeated, manifestly unfounded, or excessive requests, we reserve the right to charge a reasonable administrative fee or refuse to act, as permitted by law.
12. Questions & Grievances
If you have questions about this policy, are dissatisfied with how a deletion request was handled, or wish to escalate a concern, please contact our Grievance Officer:
Grievance Officer
Emerald Enterprises
Door No: 16/1435, VAT Road, Edakochi, Kochi, Kerala – 682010, India
Phone: +91 8714704086
Email: emeraldfrp2013@gmail.com
We acknowledge grievances within 48 hours and aim to resolve them within 30 days.
Submit a Deletion Request
Email us with the subject "Data Deletion Request" from your registered email and we will process your request within 30 days.
Your Data, Your Control
Deletion requests are free, processed within 30 days, and supported in-app, by email, by phone, and by post. We follow the requirements of the DPDP Act 2023, Google Play User Data Policy, and Apple App Store Guideline 5.1.1(v).